I had teachers and mentors who had worked in the automotive design industry in Europe, I did some car sketching courses with them and from then on it was a no brainer, had to target my design scope only on cars. My passion for automotive design started around mid way through my Industrial Design bachelor degree studies in FADU-UBA, the best University in Buenos Aires, Argentina, where I moved from my birth place (Quito - Ecuador). So, join us, as we take a moment to get to know Ignacio as he takes us through and reveals the trade secrets of what it takes to truly put the “hyper” in hyper car. The interior of each car also needs to be carefully designed and engineered to strike a balance between form, function, and emotions. As we celebrate the launch of the Rimac Nevera in Asphalt 9, we’re joined by a very special individual: Ignacio Martinez, Chief Interior Designer and Head of the Bugatti-Rimac Zagreb Studio.īeing at the forefront of the electric revolution in hyper cars, Rimac also understands that it’s not only the powertrain that makes a hyper car but the entire package.
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